The January issue of Marketing Magazine forecasts major pop culture trends in 2008. One trend deals with environmental issues where consumers will place a focus on clean water and clean air as they begin to comprehend the real impact of climate change.
“They’ll start to ask questions about water in every format, from what kind of water is in their can of soup to whether or not marine water is being recycled at a resort they visit. Water management and conservation will rise up the agendas of governments and corporations around the world.” – Marian Salzman executive VP and CMO from JWT New York
How fitting that the City of Toronto has initiated the “Water for Life” campaign that questions citizens of our fair metropolis on their water IQ! Check out these PSA’s from thinkwater.ca
Would you pay $3/litre for gasoline? Of course not, you would be outraged. So why would you pay $3 for a litre of water? Do you really know what is in your bottled water?
Flushing toilets
Storm water – What percentage of water that flows into sewer grates is actually recyled? You will be shocked at the answer.
